#CallMe featured on Countdown by Dr Phil Hammond

I believe that this is probably the simplest, most respectful, patient centred innovation you will hear about to improve patient care.

For individuals who prefer to be known by a nickname, shortened name or other, the regular experience as a patient of being addressed by their first and formal name is an uncomfortable one. The disconnect between staff and patient increases when communication is further hindered by cognitive impairment, disability or language barriers.

Sam Foster, Chief Nurse, Oxford University Hospitals, considers how best to start a movement to benefit the patient experience, such as the #CallMe movement, which encourages staff to use patients’ preferred names.

Winner of Digital Innovation Team of the Year 2021

Worcestershire Acute Hospitals NHS Trust were finalists for the PEN Awards 2026